It's actually quite logical: only what the customer orders is produced. And that's exactly when the customer wants it and in the highest quality. But what sounds so simple is something that very few factories manage to achieve in practice. The global market leader RATIONAL AG has perfected these principles over decades.  

• • 100% Kanban control loops in prefabrication and assembly, including supplier integration
  • A factory that does not engage in any production planning, as the sales department/customer places its orders directly in the assembly island. 
  • Employees respond to every fluctuation in orders with maximum flexibility and ultimately vouch for the quality of the products with their own names on the type plate. 

And the key to success probably lies with the employees: RATIONAL AG literally makes every employee an entrepreneur within the company. Equipped with a high degree of personal responsibility and freedom, a performance culture is created that is absolutely inspiring.​

On February 25-26, 2026, RATIONAL AG will share its 30 years of experience in developing its lean production system. Be there live!